CUSTOMER EXPERIENCE

Nora Osman Nora Osman

Thanksgiving with Your Work Family: A Recipe for Togetherness

While getting myself ready to host yet another Thanksgiving at my home, I couldn't help but think back to the annual potluck luncheons my team and I would have at the office. Sandwiched between Thanksgiving and Christmas, we found a way to bring the whole organization together in a very unique way. I still smile at the lovely memories.

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Nora Osman Nora Osman

The Dreaded “I’m Sorry, But There’s Nothing I Can Do” – a CX Nightmare

We've all heard these dreaded words, I'm sure of it.... 'I’m sorry, but there’s nothing I can do.' It’s like having a bucket of ice poured on you when you’re already having a bad day. It instantly turns hope into frustration, and a potential solution into a brick wall. The antidote to this is empowerment of service providers!

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Nora Osman Nora Osman

DMV Redemption: From Zeroes to Heroes in 15 Minutes Flat

After losing my driver’s license on a Monday of this week 😢 , I dreaded the idea of dealing with the DMV. Visions of long lines, endless forms, and frustration danced in my head. 😱 But on Tuesday, something unexpected happened—I was shocked, but in the best possible way. The journey from dread to delight 😃 didn’t happen by chance; it’s clear there was a well-thought-out plan behind this transformation.

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Nora Osman Nora Osman

CX Sins: 10 Things Companies Should NEVER D

After years of being on the receiving end of frustrating customer service experiences, I’ve had my fair share of hair-raising moments. From endless call trees to hidden fees, these are the things that not only tested my patience but also shattered my trust in a company. I wrote this article because, let’s face it, we’ve all been there—and it’s time companies stop making these avoidable mistakes.

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Nora Osman Nora Osman

The Art of Customer Experience: How Party City Nails It and Many Miss the Mark

After reading a Wall Street Journal piece on how Party City has nailed the omnichannel experience (seriously, check it out here), I couldn’t help but reflect on my own experiences with them. They’ve got something special going on—a simple, consistent, and thoughtful journey that makes you feel like you’re the guest of honor at their party. Imagine that. This got me thinking about how many other companies miss the mark, especially when it comes to internal support. So, I decided to dive into what makes Party City’s approach stand out and why the little things really do matter.

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Nora Osman Nora Osman

Customer Experience is a Recipe: Crafting Excellence with Every Interaction

While applying the art of cooking, the realization dawned on me: creating delightful customer experiences is much like crafting a perfect dish. It's a meticulous process that requires the right blend of ingredients, techniques, and a dash of creativity. From retail to hospitality, dining to airlines, this article explores how small tweaks and thoughtful touches can transform CX into a memorable journey.

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Nora Osman Nora Osman

Navigating the Customer Experience- from Zero to Hero

It dawned on me how desperately we, as customers, seek good experiences on a daily basis. We need services and products, true, but we crave things to go right more often than they go wrong. Once in a while something going sideways is ok, but the frequency of intercepting complexity is quite troubling. And when things don't go right, the daunting task of fixing it takes time and energy that would otherwise be best spent on something else.

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Nora Osman Nora Osman

Outsourcing of Support & the Customer Experience- is it truly BETTER, Faster, Cheaper?

I like to believe that there are always (or mostly) good intentions behind just about everything. For businesses they are trying to chase after the better, faster, cheaper while making money for their stakeholdrs. But we do have to stop and ask, who it the "better" for? When it comes to the customer experience and support, who defines what better is? And how is it being measured these days? I agree that there's value in pursing better (and faster and cheaper.)

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Nora Osman Nora Osman

Service Excellence and Pitfalls: A Tale of the Best and Worst Customer Experience Journeys with Baggage

In the realm of customer service, I recently encountered a tale of three experiences that highlighted the pivotal role of service processes in shaping the customer journey. In this article, I delve into one such experience, encompassing the good, the bad, and the ugly sides of service design. Join me as I explore valuable lessons and envision what exceptional service could have been.

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Nora Osman Nora Osman

3 S’s to Customer-Centric Service Design for a big Smile

By simple...customers can easily interact with the service without needing instructions. By solid...it has a high degree of quality, being both reliable and repeatable. And by scalable...it can be expanded for a larger use case with the same great experience. Here’s a story about such a service that was designed with both good intentions and great (ultimate)execution. I share this one in more detail because there were lessons learned along the way and an agile approach to course correction was needed to achieve all 3 objectives.

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Nora Osman Nora Osman

Customer Experience at the Airport- 10 themes for the Ultimate traveler experience

Can't help but notice the perpetual improvements in the traveler experience the more and more I frequent different airports throughout the US. Everything you can possibly need and want is now readily available. The airports and airlines figured this out- the easier they make the travel experience, the more you'll travel. Imagine that. Now why can't healthcare learn from this? Why is it we still have to fill out paper forms each time we see a new doctor, wait ridiculous amounts of time to see our doctor, and then sort through tons of mail and data to try to figure out what was covered, what's out of pocket, and how much getting better is going to cost us? Or is it because with air travel, that's a choice, while healthcare, we don't have much of a choice...or do we?

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Nora Osman Nora Osman

7 Strategies to Cultivate and Catapult Employee Engagement in Your Work Environment

Employee Engagement”- wow, what a concept. The idea that a highly-engaged employee is a company’s most valuable asset has finally surfaced more openly than ever. It took a long time to see the two words coupled, and for the longest time it was just about customer service, and employee satisfaction, but never about actual engagement….

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Nora Osman Nora Osman

How ITSM Eventually Ties to Customer Experience

IT Service Management, in the end, is just a service engine to deliver an excellent customer experience. Its real focus should be on engaging IT associates in understanding the customer needs, breaking down complexity, and building durability…

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